Web design and development
At Jia Zhong we provide website design and development services. We have specialists in Web design, logo design, and online marketing. We create comprehensive digital strategies for our clients.
From your logo through to your complete brand guidelines, we will create you an identity that truly represents your company and ethos. Whether you have an establish brand or are at the beginning of your business venture, we would love to work with you.
Target your visitors and speak to them
There are many factors that determine whether a website succeeds or fails, however above all there are 2 things which can take your website to success:
1) Targeted Visitors
Getting the right people to your website is the first crucial part of the equation. No matter how you choose to promote your website, it must be attracting the right visitors and in the right quantities.
2) Meaningful Messages
Secondly the website must speak to those visitors in a way that attracts them to take an action which you would like them to take.
Without these two essential elements working together it is very hard (or impossible) for a website to succeed in increasing business. This is why our web design process is designed to help you complete these 2 important goals.
Our Digital Process
1) Planning
Before we get started we need to know more about your business and market. We work with you to carefully research your market, your competition, your products and services and the current online market environment.
As a house needs a blueprint, so does a website! This document will be the basis of any decisions going forward and allows your team as well as our team to understand your business and market.
Other parts to this stage include hand drawn prototypes and content maps that help us to make decisions on the best approach and layout to your website.
2) Design
After understanding your website requirements, our creative designers bring their knowledge of international web design trends and experience to create high-end website designs.
The designs we create are viewed in a web browser, so you can see your website as your users will see it, rather than a static image.
It is important to us that you are 100% happy with the design, so we refine it until you are 100% ready to proceed.
3) Build
Once the specifications, layout and design have been signed off we will build your website. Although the part of the process seems like it is near the end, it is really just the beginning!
Website design is an iterative process, and once the initial site is finished and goes live, it is important to have tools in place to test, evaluate and adjust the site as you go forward.
Every website we create runs from a content management system (CMS) and has powerful measuring tool that allow us to see what is working and what isn’t.
4) Content
For any website, in the end content is always kings, that means your website is more likely to get improved results if you have good content that specifically speaks to your customers.
At this stage we give our customers a choice, either you can write the content and add it yourselves (via our Content Management System) or we can take care of the writing and website maintenance.
Every client has a clear preference on this, so no matter which way you need to go we will support you in that choice.
5) Go Live
At the end of the website development process the special day finally arrives where the website can go live and a cheer of celebration can go out!
However unless your business is already well established online, this will really be the starting point for your online business.
It is sometimes easy to under estimate the task of promoting a website online, but we will do our best to educate you and equip you with the tools and expertise to help you improve your website business results!
What we deliver to our customers
Professional Website Design – Evolve your current website or get a completely new design, your website will be unique for your business and brand.
Control Your Content – Easily update your own website and never worry about difficult technology. We make it simple for you to do more yourself.
Powerful Tools – Monitor your own website with deep Analytic tools, or we can help you test and tweak your site to improve its business performance.
Cutting-edge technology – Your website will run on cutting-edge technology making it an investment that lasts for years to come.
Search Engine Friendly – Your website will be optimized for search engines such as Google, Yahoo, Baidu and more.
Our Expertise - At every stage of your websites life-cycle, you have access to our expertise, we are ready and willing to help your online business grow.
Ongoing Support – We will give you on-going technical support for your online business.
Our aim is to give you the tools to manage your website, to become a voice and authority on what you do, to reach your audience, to communicate with them and stand out from the crowd.
Marketing Research and Analytics
At Jia Zhong, We perform a whole set of Marketing research services for your business. The services includes the following:
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Customer Evaluation Studies took the approach to identify the satisfaction level of your consumers, to discover whether they have shown loyalty towards your products and services, to initiate a strategy that will help you meet their needs.
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Location Analysis Research can help you make decisions about potential and existing locations by providing detailed reviews on: populations trends, existing and planned infrastructure, other business in the area, and social economic patterns
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Competitors Analysis will assist you to determine your strength and weakness as well as opportunities and threats in this particular market.
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Silent Shoppers is a program in our company that will help you check on your services. We use this program to compare your services with your competitors. The results will help you make further improvements.
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Social Research, Jia Zhong has extensive experience in carrying out surveys on socially related issues. We have helped our clients to better understand awareness, consumption, and attitude towards socially related issues.
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Data Collection services, we carry out our services by various techniques including: door-to-door surveys, telephone surveys, intercept surveys, and central location surveys. Through our customized surveys, we ensure that our data are most reliable.
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Analysis & Reporting, in the end, we will create a final marketing report including all the information that we have done and provide it to you.
Market Promotion
When it comes to Marketing Promotion, JiaZhong is mainly focuses on 2 areas: Advertising, and Sales Promotion.
Successful Advertising involves making your products or services positively known by that section of the public most likely to purchase them.
We can create a planned, consistent activity that keeps the name of your business and the benefits of your products or services uppermost in the mind of the consumer.
Our Advertising Goal:
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Make your business and product name familiar to the public
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Create goodwill and build a favorable image
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Educate and inform the public
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Offer specific products or services
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Attract customers to find out more about your product or service
Going Far and Beyond:
We will help you identify your target audience, and analyze your competitors’ advertising actions, are they successful? Can you improve on their approach and beat them in competition.
Not only that we encourage you promote your business, but also we provide Sales Promotion services to our clients. We create short-term incentives, and activities that will encourage the purchase or sales of your products and services. We conduct consumer promotions; business promotions, trade promotions, and sales force promotions.
Consumer promotions
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Point of purchase display material
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In-store demonstrations, samplings and celebrity appearances
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Competitions, coupons, sweepstakes and games
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On-pack offers, multi-packs and bonuses
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Loyalty reward programs
Business promotions
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Seminars and workshops
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Conference presentations
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Trade show displays
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Telemarketing and direct mail campaigns
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Newsletters
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Event sponsorship
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Capability documents
Trade promotions
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Reward incentives linked to purchases or sales
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Reseller staff incentives
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Competitions
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Corporate entertainment
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Bonus stock
Sales Force Promotions
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Commissions
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Sales competitions with prizes or awards